Why your next five-star review might depend on EV charging

According to ZapMap, there are over 2.5 million plug-in cars with 1.6 million fully electric cars in the UK as of the end of August 2025, with this number only expected to grow. Forward-thinking hospitality providers need to recognise that EV charging is no longer a nice-to-have amenity, it’s fast becoming a guest expectation and a source of competitive advantage.  

Flexible EV Charging for Every Visit

One benefit of integrating EV infrastructure into hospitality is how it naturally aligns with every visit. Whether guests are enjoying a spa, lunch, or overnight stay, the right charging setup can match perfectly with their stay.  

For example, The Grove – a luxury hotel and resort in Hertfordshire offers a mix of fast and rapid chargers. Fast chargers provide ideal charging for overnight stays, whilst rapid 50kW chargers are ideal for guests enjoying a round of golf or pampering spa treatment. This flexibility supports various visit lengths and encourages guests to stay longer, increasing spend on food, services, or activities.

Boost Visitor Numbers by Catering to EV Drivers

Today’s EV drivers are not just environmentally conscious – they are often early adopters with higher disposable incomes. And they are looking for destinations that align with their lifestyle.  

By offering visible and reliable charging, your venue can attract a new wave of loyal customers. Whilst there is only 84,000+ UK public chargers compared to the 1.6 million EVs, having a charger on-site can help differentiate your businesses and attract EV drivers.  

Set Your Brand Apart

Providing EV charging is more than just a service, it is a statement about your brand. It shows your business is sustainable, guest-focused, and ready for the future, which can translate into glowing online reviews, and a growing reputation as a forward-thinking hospitality leader.  

Hotels and other accommodation providers currently host only 6% of UK public charge points. With travel demand on the rise and staycations more popular than ever, offering EV charging sets your brand apart as modern, sustainable, and ahead of the curve.

Zest Brings Seamless EV Charging to Hospitality

Zest takes the complexity out of EV charging for hospitality businesses with a fully managed service. We provide end-to-end driver support, simple contactless payment options for guests, and inclusive maintenance to ensure reliability. Our future-proof infrastructure scales with demand.

Contact Zest to explore reliable, fully managed EV charging solutions tailored to your business.